The potential impact to LTV and associated cost to produce that impact means that certain types of Net Dollar Retention are more valuable than others.
Not all Net Dollar Retention is created equal
Tag: pricing
Avoiding the SaaS no-man’s-land ACV dead zone
SaaS no man's land exists where the combination of ACV, OTE, and close rate result in impractical and unsustainable AE activity levels.
Benchmark HQ 