The potential impact to LTV and associated cost to produce that impact means that certain types of Net Dollar Retention are more valuable than others.
Not all Net Dollar Retention is created equal
Category: Operations
Avoiding the SaaS no-man’s-land ACV dead zone
SaaS no man's land exists where the combination of ACV, OTE, and close rate result in impractical and unsustainable AE activity levels.
Business critical vs. time to value
Your SaaS product's value proposition determines your available time window to get your customers to value. Solving the value gap within this constraint is critical to onboarding success.
Benchmark HQ 