The potential impact to LTV and associated cost to produce that impact means that certain types of Net Dollar Retention are more valuable than others.
Exec summary B2B SaaS companies are increasingly deploying land & expand distribution strategies. While land & expand works well for customer acquisition, it can create headache for one of SaaS’s favorite metrics. The original LTV:CAC formula doesn’t hold up for companies with land & expand motions. And the alternative method suggested of using a discounted… Continue reading Determining LTV:CAC in the age of land & expand